Top 10 Benefits of SEO For Small Business
The very mention of SEO sounds like a task confined only to big brands or businesses.
I often come across clients wondering, “I have just started my business. Is SEO worth it for small businesses?”
Let me quote Adam Audette here: “Today, it’s not about ‘Get the Traffic’ — It’s about ‘Get the Targeted and Relevant Traffic.”
Small businesses need customers that close the sale. By leveraging SEO benefits, small business owners can capture the attention of such targeted customers.
This is why SEO is important for small businesses.
If you are a small business owner or an entrepreneur planning to give wings to your business, realizing the benefits of SEO is a must.
Because many such individuals lose the SEO benefits for the lack of understanding of the benefit of search engine optimization.
10 Reasons Why is SEO Important?
SEO benefits businesses in diverse ways. In this post, I discussed the importance of SEO for small businesses.
#1: Capture Customer Attention
Users trust search results that arrive at the top. They love to purchase and associate with the related brands.
SEO benefits you to move higher in the search engine results and thus to draw prospective customer attention. This is why businesses invest in SEO to grab the eyeballs of new customers.
Irrespective of your target location – local, national and international – SEO offers solutions to reach customers of your desired geography. It is a game-changer for small businesses where visibility is pivotal for growth.
SEO experts assist you to create listings in local business directories. They also guide you with the best practices to create a Google My Business account.
Besides, voice searches can dominate the importance of SEO for small businesses.
It is why you must hire an SEO expert who helps you in the end-to-end tasks of increasing business visibility: compelling content creation, focusing on voice searches, optimizing keywords, implementing best practices for your website speed and technicalities.
#2: Build Digital Branding
Users search and understand a business from online searches before purchasing. Hence, businesses attempting to build digital branding cannot ignore the importance of SEO benefits.
Backlinking, an essential SEO strategy will boost your presence on the web, retain your position and save you from SERP volatility.
When done through an SEO expert, SEO can help you gain more visibility than proven businesses. What follows is customer trust, which is a vital factor for building your digital branding.
#3: Widen Your Geographical Presence
With users turning digital, it is high time for businesses to push their services and products closer to global users.
Through SEO, you can target keywords based on your preferred location and demographics. SEO experts help you to choose the best keywords for your business needs, after assessing your competitors, their strategies and your business goals.
Budget can be a concern for small businesses.
However, here is an assuring piece of information.
Studies confirm that SEO is the most affordable strategy for businesses compared to paid strategies or other marketing approaches.
For instance, paid campaigns demand $1 to $2 per click which can account for hefty fees at the end of the month.
On the other hand, the best digital marketing agencies will accomplish your business goals in a very cost-effective way.
#5: Powers up Your Website
SEO can boost your website like no other.
When you hire the best SEO Consultant, they will take care of the technical SEO which speeds up the website.
As we know, website speed, site structure, navigation, and user experience are some of the deciding factors for SEO success.
Mobile optimization is another aspect that SEOs help you with.
Do you know that Mobile devices account for 56% of organic search engine visits? Ignoring this humongous traffic can prove detrimental to your business.
Alongside, contrary to a common observation, SEO can also be a daily routine.
SEO experts will ensure that your site is top-performing by taking care of simple yet result-driven SEO daily tasks.
Right from making sure that your content is fresh, checking for outdated content, broken links and lost backlinks, SEO daily tasks can impart a competitive edge to your website.
No time to handle daily SEO tasks? Hire me as your SEO consultant and stay worry-free.
#6: Makes Your Users Happy
A website is a 24×7 marketer for a business. Users reach a website to know about you and your services.
Poor speed, navigation, error pages and technical errors can mar the impression of your business on the customers.
SEO eliminates such occurrences and provides a seamless browsing and purchasing experience to your customers.
Another major area that SEO focuses on is user intent. With targeted keyword research, content and optimization, you can land customers that have a high scope of conversion.
Indirectly, you are attracting the right customers who would love your products and services.
Furthermore, SEO benefits help you in the success of email marketing campaigns thus helping you to build stronger bonds with customers.
#7: Assures ROI
For small businesses, ROI measurement is vital. One of the main SEO benefits is you can easily measure the performance of your SEO and make necessary tweaks to increase the ROI.
In fact, SEO is vital to the success of your marketing funnel.
At every stage – Awareness, Information, Desire, and Action – of the customer journey in the funnel, SEO helps to maximize the success rate of conversion.
By leveraging SEO, you can create better landing pages, choose the high converting keywords, and create the smoothest purchase experience with robust site and navigation.
#8: Imparts Competitiveness to Your Business
Customers are aware of paid ads. The notion that companies target paid ads to promote their sales is an open secret. This may make them discount the effectiveness of your business as a reliable brand.
On the other hand, SEO benefits can give you an edge in an organic way.
When users see top results, they automatically build a connection with your brand.
In addition, staying on top of organic results increases the click-through rate and drive 53% more traffic to your website.
#9: Strengthens Your Paid Efforts
Paid efforts such as social media ads and search engine marketing are effective to bring short-term exposure.
When you combine your paid marketing efforts with SEO, you can build more trust and credibility with customers. By doing so, you can establish your brand as a winner in both paid as well as organic efforts.
One of the vital SEO benefits is it lets you maximize your paid efforts by helping you choose the best keywords that increase the conversion rate as well as keep the marketing budget optimal.
#10: Aids Content Marketing
Quality content and SEO benefits always go hand in hand. By leveraging the power of both, your site ranks top in search engine results.
Text, videos, graphics – whatever is your chosen content form, SEO ensures that it is of top quality, fresh, and rightly optimized.
With competition turning intense, small businesses cannot risk ignoring the benefits of Search Engine Optimization. Right from helping your website perform on top to improving the returns of your paid efforts, SEO is an all in one solution for your small business.
Contrary to the notion that only expensive and short term paid campaigns help your business growth, SEO benefits provide sustained and long term results that establish your business with a solid foundation.